The Indian Market Research Bureau, in 2021, suggested that protein deficiency in India is over 80%, which is quite alarming for a developing country like ours. The deficiency of such an important nutrient is the reason for many conditions that we tend to overlook, such as thinning hair, brittle nails, reduced muscle mass and even fatty liver. 

The team at Lo! believes in providing Indians with a lifestyle that incorporates the ideal protein intake in their day-to-day lives. Hence, with the help of expert nutritionists, we have created ProteinChef- a plant-based and versatile protein source which is loaded with a tremendous amount of amino acids and superfood ingredients like sattu, mung and chickpea protein.