The Indian Market Research Bureau, in 2021, suggested that protein deficiency in India is over 80%, which is quite alarming for a developing country like ours. The deficiency of such an important nutrient is the reason for many conditions that we tend to overlook, such as thinning hair, brittle nails, reduced muscle mass and even fatty liver.
The team at Lo! believes in providing Indians with a lifestyle that incorporates the ideal protein intake in their day-to-day lives. Hence, with the help of expert nutritionists, we have created ProteinChef- a plant-based and versatile protein source which is loaded with a tremendous amount of amino acids and superfood ingredients like sattu, mung and chickpea protein.
ProteinChef is a one of its kind protein powder because it contains all the nutritious components that other protein powders do - and more! Unlike any other protein formulae, it can easily be used in Indian cooking and recipes. Just one scoop in the mix for rotis, idlis, oats or dosa and there you are, protein-covered for the meal!
Lo! aims at reducing the protein deficiency in India, which is a neglected health problem looming over our country and its citizens, in the healthiest and the most savoury way possible.
Focusing on health today will reap benefits in the future. This is precisely why our team at Lo! has introduced the smartest protein supplement there is - ProteinChef. This effort aims to invest in a healthy India, where there are lesser protein-deficient lifestyles and lower cases of critical conditions caused by it.
We wish to target widespread health issues like obesity and diabetes in the Indian population by offering a seamless solution in the form of ProteinChef. Flavour and variety of food are the essences of the Indian diet and our protein powder is indeed fit for this since it can be mixed in day-to-day recipes, cooked and consumed. It lets you meet your daily protein requirements without ever compromising the taste.
Our philosophy behind ProteinChef relies on building a fit India, not through just following the western paths of protein consumption, but by going a step further and adding Indian beneficiaries to it like sattu, mung and chickpea protein.
Whether it is dealing with diabetes, losing weight, increasing protein intake or simply getting fitter, we allow you to do it in the best way - the ‘desi’ way!
A common cause is what binds the Lo! Team - To help consumers embrace a healthier lifestyle through a Low Carb diet; with NO compromise on Taste.
The team consists of industry experts, veterans, and more importantly, passionate people. This wasn’t just about building a good business but drive change at scale. We wanted to create low-carb products for the world's second-largest population which practically lives on carbs. Products that work for BOTH, followers of diets like the Ketogenic diet, and millions of others who just want to eat healthier. Our committed team kept experimenting and refining the recipes until we could marry nutrition with tradition. Simple, but not easy.
The team focuses on innovation, by going back to the first principles of nutrition, dissecting Indian traditional recipes, and 'iterating' more than a hundred times for each product. And the result is a range of products that is authentically Indian, and yet nothing like what has been made already!
Some of our team members:
- Our Founder is also the Co-Founder of LeanScience, a boutique Diet and Fat Loss consulting firm that helps people become leaner through a low-carb lifestyle. The company counts some of the biggest names in the corporate world as its clients.
- Our Nutritionist has created customized eating plans, that are low on Carbs for hundreds of clients from different walks of life and time zones.
- Our Food Technologist is one of the most prolific creators of commercially successful Low-Carb products in the country
All of us saw clients (and occasionally ourselves) succumb and undo the discipline of an entire day or week in a single session. We decided to make what we wanted to eat, and suggest others to eat. Like many things, Lo! Foods was also born out of necessity.
An engineer from IIT-Kharagpur, Sudarshan did his MBA from IIM-Bangalore. Since then, he has worked in many startups and founded the boutique Health consulting firm - LeanScience. As the CMO at Ola, Sudarshan helped make Ola a household name and grow from a few thousand rides a day to a million in less than 2 years.
Sudarshan has always had a strong interest in serving the country and transforming the way social services are administered to residents of India. A few years back, he quit his job and joined as a full-time volunteer in Nandan Nilekani’s team which was building the Aadhaar project. He wanted to contribute to a project, that he believes would transform the way social services are administered to residents of India.
He also worked with a team and built Road Mapp, an app that helps map the potholes on the roads and provides the data to the government for improving road quality.
An active sportsperson, he co-founded LeanScience in his most recent stint. LeanScience is an extremely successful boutique Diet and Fat Loss Consulting organization, that counts among the top corporate veterans of India as its clients.
He was also acutely aware of the need for healthy food in a market where nutrition was no more than a tagline. Thus, Lo! Foods was the perfect intersection of his interest in health, desire to make an impact, and entrepreneurial drive.
WE PUT HEALTH AND SAFETY FIRST!
As COVID-19 has now become a matter of global concern, we have taken proactive measures to integrate all the WHO-recommended safety practices to help minimize the chances of the spread of the coronavirus. The safety of our customers and employees has always been the top priority for us, now more than ever before.
Here are a few steps that we have taken to create a safe and healthy working environment for everyone:
All the employees, before entering the manufacturing facility, are mandated to go through a temperature screening process (to exclude persons with temperatures above 100.4 degrees Fahrenheit).
All our employees are trained in the best practices of respiratory hygiene, proper method & frequency of washing hands, and identifying any associated symptoms.
All employees are mandated to wear face masks (also known as surgical masks or respirators) upon entering the manufacturing facility. A fresh stock of facemasks is provided on a daily basis to the employees.
All employees are mandated to wear gloves upon entering the manufacturing facility. In addition to wearing gloves, the employees are asked to refrain from any physical contact and to frequently sanitize their hands.
Employee Social Distancing:
All employees are asked to maintain at least 3 meters distance from one another.
Detailed schedules and procedures have been prepared by creating new shifts to help separate the workforce (minimize the number of employees at the facility) and give employees scheduling options that may help them manage new family obligations
We continue to procure and have kept hand sanitizers throughout the facility so it is identified/spotted easily. Employees are trained to use them constantly and are also repeatedly reminded to use the hand sanitizers regularly.
We have the entire facility including the common working areas cleaned repeatedly regularly to maintain hygienic working conditions. This also includes the regular disposal of trash daily.